Launch

Designed to scale startups into successful online stores

Great for

  • Health and beauty, Home and garden, Sports and recreation
  • Small catalogs
  • Dropshippers, Quick setup, Visual storytelling

$220 USD

Unlimited free trial. Pay if you publish.

Great for

  • Health and beauty, Home and garden, Sports and recreation
  • Small catalogs
  • Dropshippers, Quick setup, Visual storytelling

Theme highlights

Create a beautiful store fast

Eager to share your small or single product line with the world? This theme’s no-fuss design will help you launch a polished store quickly.

Fall in love with your product

Launch features unique functionalities that help boost pre-sales, launch kickstarter campaigns, and foster product and brand education.

It's all about the details

Give customers the information they need by displaying technical specifications and product details in product pages and the homepage.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Launch comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Dropshippers
Designed specifically for dropshippers
Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Marketing and conversion

  • Promo banners
  • Recommended products

Merchandising

  • High-resolution images
  • Product tabs
  • Slideshow

Product discovery

  • Breadcrumbs
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Launch comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Dropshippers
Designed specifically for dropshippers
Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Marketing and conversion

  • Promo banners
  • Recommended products

Merchandising

  • High-resolution images
  • Product tabs
  • Slideshow

Product discovery

  • Breadcrumbs
  • Recommended products
  • Sticky header

61 reviews

85% positive

  • 52 positive reviews
  • 1 neutral reviews
  • 8 negative reviews
Write a review
Beacon Light Dec 17, 2021

Overall Corey and Frankie were super quick and helpful with our questions/concerns. Corey was able to determine whether a bug was being caused from an app or the theme right away and has helped us move forward with our development!

Life With Paint Aug 10, 2021

Norm is fantastic. He's been super helpful on getting my theme customized, very responsive, and goes above and beyond. I've bought Pixel Union's Launch theme three times now, it is that good.

DO-YU Accessories Jul 20, 2021

Awesome theme, clean, nice and easy to customize. Great support team, special thanks to Corey for quick help.

Supreme Grubs Jul 08, 2021

0 support given. "Contact a shopify expert" is the answer for the most simple questions a support should be able to provide. Theme code is different than most of other stores making it difficult to apply coding and knowledge from the support forums. *update - below my review is Pixel Union support trying to persuade you that adding a Google tracking snippet code is = 3rd party integration...

Reply from Pixel Union Jul 08, 2021

Hi there! Our support includes answering questions about our products, setting up features that are included in our themes, configuring theme settings, and fixing bugs. In this case, you were looking for assistance with a third-party integration, which is not something we can support currently. We appreciate your feedback on this matter and will take this into consideration moving forward!

This theme is supported by Pixel Union

Have a question about this theme?

Release notes

No release notes available for this theme.

Stores using Launch

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $220 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

More themes by Pixel Union

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The Bold style of the Pacific theme
Mobile preview for Launch in the "Bold" style
Pacific $220 USD

Editorial content, High-volume stores, Physical stores

Atlantic theme

The Organic style of the Atlantic theme
Mobile preview for Launch in the "Organic" style
Atlantic $240 USD

Editorial content, High-volume stores, Physical stores