Launch

Designed to scale startups into successful online stores

Great for

  • Health and beauty, Home and garden, Sports and recreation
  • Small catalogs
  • Dropshippers, Quick setup, Visual storytelling

$220 USD

Unlimited free trial. Pay if you publish.

Great for

  • Health and beauty, Home and garden, Sports and recreation
  • Small catalogs
  • Dropshippers, Quick setup, Visual storytelling

Theme highlights

Create a beautiful store fast

Eager to share your small or single product line with the world? This theme’s no-fuss design will help you launch a polished store quickly.

Fall in love with your product

Launch features unique functionalities that help boost pre-sales, launch kickstarter campaigns, and foster product and brand education.

It's all about the details

Give customers the information they need by displaying technical specifications and product details in product pages and the homepage.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Launch comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Dropshippers
Designed specifically for dropshippers
Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Marketing and conversion

  • Promo banners
  • Recommended products

Merchandising

  • High-resolution images
  • Product tabs
  • Slideshow

Product discovery

  • Breadcrumbs
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Launch comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Dropshippers
Designed specifically for dropshippers
Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Marketing and conversion

  • Promo banners
  • Recommended products

Merchandising

  • High-resolution images
  • Product tabs
  • Slideshow

Product discovery

  • Breadcrumbs
  • Recommended products
  • Sticky header

61 reviews

85% positive

  • 52 positive reviews
  • 1 neutral reviews
  • 8 negative reviews
Write a review
CELLB9 PreveCeutical Medical Inc Dec 14, 2017

The theme is perfect for single items (and more). Any challenges that came up requiring dev Pixel Union support handled immediately. I didn't expect the level of assistance they provided, it was fantastic. Will definitely use their templates for other projects.

fishskyn Nov 29, 2017

great theme, works well for most applications.

BabyTripster Nov 14, 2017

the theme is cute but i had some specialized customizations for it that the website guy could not do - so i reached out to Pixel Union. They are the best!!! They were patient and made all of my customizations that i asked for and really helped me a lot. I recommend them highly!

The Tea Curator Oct 26, 2017

The customer support from Pixel Union has been second to none. Really appreciate their quick responses and willingness to help when something wasn't quite obvious to me as a new shoplift user. Thanks :)

This theme is supported by Pixel Union

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Release notes

No release notes available for this theme.

Stores using Launch

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $220 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

More themes by Pixel Union

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The Spring style of the Editions theme
Mobile preview for Launch in the "Spring" style
Editions $150 USD

Not-for-profits, Physical stores, Quick setup

Atlantic theme

The Organic style of the Atlantic theme
Mobile preview for Launch in the "Organic" style
Atlantic $240 USD

Editorial content, High-volume stores, Physical stores