Launch

by Pixel Union

Release notes

Version 8.1.0 Jul 6, 2023

$240 USD

Designed to scale startups into successful online stores

Includes support for:

  • Store locator
  • Age verifier
  • Sticky header
  • Breadcrumbs
  • See all features here

Unlimited free trial. Pay if you publish.

Includes support for:

  • Store locator
  • Age verifier
  • Sticky header
  • Breadcrumbs
  • See all features here

Theme highlights

Create a beautiful store fast

Eager to share your small or single product line with the world? This theme’s no-fuss design will help you launch a polished store quickly.

Fall in love with your product

Launch features unique app-like tools that help boost pre-sales, launch kickstarter campaigns, and foster product and brand education.

It's all about the details

Give customers the information they need by displaying technical specifications and product details in product pages and the homepage.

This theme is great for

  • Quick setup: Theme setup steps are minimal to allow for quick launch
  • Flash sales: Designed with features for running time-based promotions
  • Not-for-profits: Designed for stores that raise money for a social or charitable purpose

Cart and checkout

  • In-store pickups
  • Pre-order

Marketing and conversion

  • Age verifier
  • FAQ page
  • Promo banners
  • Recommended products
  • Store locator

Merchandising

  • High-resolution images
  • Ingredients or nutritional information
  • Product tabs
  • Product videos
  • Slideshow
  • Usage information

Product discovery

  • Breadcrumbs
  • Product filtering and sorting
  • Recommended products
  • Sticky header

This theme is great for

  • Quick setup: Theme setup steps are minimal to allow for quick launch
  • Flash sales: Designed with features for running time-based promotions
  • Not-for-profits: Designed for stores that raise money for a social or charitable purpose

Cart and checkout

  • In-store pickups
  • Pre-order

Marketing and conversion

  • Age verifier
  • FAQ page
  • Promo banners
  • Recommended products
  • Store locator

Merchandising

  • High-resolution images
  • Ingredients or nutritional information
  • Product tabs
  • Product videos
  • Slideshow
  • Usage information

Product discovery

  • Breadcrumbs
  • Product filtering and sorting
  • Recommended products
  • Sticky header

69 reviews

87% positive

  • 60 positive reviews
  • 1 neutral reviews
  • 8 negative reviews
Write a review
KitMaii 12 days ago

We love the look and feel of "Launch"; it's easy to manoeuvre and set things up, with many options. Always so happy with the support I receive from Pixel Union. Thank you John for your help - really good advice and clear instructions on what to do. I have really appreciated this. Gina

Snap Studio Dec 23, 2022

Super happy with this theme. It's slick, modern and modular. We only sell a couple of products and it works fantastic to showcase them boldly on the home page, and then route into their respective product pages. The flexibility of the home page is what we have been the most impressed with, and it has accommodated our needs. Plus, the team is super responsive and helpful if you have any questions!

NightBlazr Nov 24, 2022

After spending a while researching best theme for my shop, Launch was chosen. Worked really well for me, support has been great. No complaints.

VIVOTEK Vortex Nov 24, 2022

Good service, solve the problem of the external link for me.

This theme is supported by Pixel Union

About
  • 329 Howe St., PMB 2066, Vancouver, BC, V6C 3N2, CA

Release notes

Version 8.1.0 July 6, 2023

Launch 8.1.0 introduces a Gift card recipient form and Follow on Shop button.

Added

  • Added Gift card recipient form.
  • Added Follow on Shop button.

Version 8.0.0 April 4, 2023

Launch 8.0.0 introduces Section groups, Predictive search, and a new theme setting to customize the "Continue shopping" link on the cart page.

Added

  • Added Section groups.
  • Added Predictive search.
  • Added a new theme setting to customize the "Continue shopping" link on the cart page.

Version 7.4.0 January 16, 2023

We've added support for image focal points and renamed "Recommended products" to "Related products".

Added

  • Added image focal point support.

Changed

  • Renamed "Recommended products" to "Related products".

Stores using Launch

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

  • Works with the latest Shopify features

    Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

  • Speed-tested and approved

    Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

  • Unlimited free trial

    Try the theme for free with your own products, brand colors, and customizations. One-time payment of $240 if you publish the theme to your store.

  • Free high-resolution photos

    Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

  • Free theme updates

    Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

  • Non-expiring license for one store

    Your payment entitles you to use the theme on a single store, and keep it as long as you like.