Dawn

Free

A minimalist theme that lets product images take center stage.

by Shopify

Chic and minimalist design

Let your products take center stage with large imagery, crisp lines, and simplified fonts that keep buyer attention focused on what matters.

Media-forward product page

Large media to help your customers see what products look like and get a sense of how they feel

Media-forward product page
Advanced customization options

Flexible design and customization settings to achieve your desired vision without having to touch any code.

Advanced customization options

Features

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy

Marketing and conversion

  • Blogs
  • Cross-selling
  • FAQ page
  • Press coverage
  • Promo banners
  • Recommended products

Merchandising

  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header
  • Swatch filters

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy

Marketing and conversion

  • Blogs
  • Cross-selling
  • FAQ page
  • Press coverage
  • Promo banners
  • Recommended products

Merchandising

  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header
  • Swatch filters

Reviews

34% positive 250 reviews
Positive reviews 34% 86
Neutral reviews 26% 64
Negative reviews 40% 100

OoohDecor

I find it quit hard to navigate and moving products to different sections. I've used websites before and this is the hardest I've ever used. Plus the pop up keeps popping up every 2mins which is SO FRUSTRATING!! I've looked at how to remove it but but I can't seem to find out how?? TBH this experience is harder than I thought and is basically putting me off using Shopify

MIDBARON

I’m new to Shopify, and the process has been smooth. It’s just a shame that some basic features require digging deeper to set up, but overall the system seems well-organized and solid.

Curlew Crafts

Fairly intuitive for someone with no coding. After 6 months, my site is looking alright. 3 issues I've had are, once you remove a feature, there doesn't seem to be an easy way to get it back, as I don't code. Features that work on my desktop, like scrolling announcement bar, don't always work on my mobile, and the 'You may also like' recommendations don't always relate to the product displayed.

SViki Design Store

I thought it would be more easy to set up.

Designed by Shopify

Version 15.4.0

July 24, 2025

Dawn 15.4.0 introduces support for nested cart lines, accessibility improvements, performance enhancements, and bug fixes.

Theme documentation

View details

Designer contact details

151 O’Connor St, Ottawa, ON, ON, CA

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