Theme highlights
Highlight your customer review
Startup’s highly customizable testimonials section will help build brand trust by putting your customers’ reviews front and center.
Makes small catalogs shine
Whether your store features a single product or a curated selection of goods, Startup’s design creates the perfect shopping experience.
Perfect for direct-to-consumer
With Startup, your customers will be able to learn about your brand and shop your products quickly and easily.
Online Store 2.0
The new standard in customizability and speed
Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Startup comes with flexible, well-designed blocks for images, products, video, quotes, and more.
This theme is great for
- Dropshippers
- Designed specifically for dropshippers
- Quick setup
- Theme setup steps are minimal to allow for quick launch
- Selling internationally
- Designed for stores that sell across regional boundaries
Cart and checkout
- Cart notes
- Quick buy
Marketing and conversion
- FAQ page
- Product reviews
- Promo banners
- Recommended products
Merchandising
- High-resolution images
- Product options
- Product tabs
- Product videos
- Slideshow
Product discovery
- Breadcrumbs
- Recommended products
- Sticky header
82 reviews
I've now used Pixel Union themes across 5 different Shopify stores over the last 5 years, including StartUp on two of them. I have only good things to say about their approach to customer service and support. They respond quickly and accurately, assisting with issues and solving problems in the smoothest way. Nice work team!
I've really enjoyed the flexibility and modular approach this theme uses. So far it's accommodated most of my requests, and the support team (NORM!!) has been fantastic. Extremely responsive and has gone the extra mile. Very much worth the $180. My one rec - would love to see the same modular storytelling components available on collection and product pages.
The startup theme is perfect for my new ecomm startup. Clean, beautiful, and easy to navigate. PLUS, and this is the best part, Pixel Union's support is simply amazing. Highly recommend for someone who is launching a product / simple online business and wants a slick, professional, and easy to use website.
The theme itself is A+ and perfect for our needs, but even better than the theme itself is the support that is provided!! Anything I need, the Pixel Union is very responsive and can even make technical changes on my theme that are outside of my knowledge capabilities. 100% recommended
This theme is supported by Pixel Union
Have a question about this theme?
Online Store 2.0
The new standard in customizability and speed
Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Startup comes with flexible, well-designed blocks for images, products, video, quotes, and more.
This theme is great for
- Dropshippers
- Designed specifically for dropshippers
- Quick setup
- Theme setup steps are minimal to allow for quick launch
- Selling internationally
- Designed for stores that sell across regional boundaries
Cart and checkout
- Cart notes
- Quick buy
Marketing and conversion
- FAQ page
- Product reviews
- Promo banners
- Recommended products
Merchandising
- High-resolution images
- Product options
- Product tabs
- Product videos
- Slideshow
Product discovery
- Breadcrumbs
- Recommended products
- Sticky header
82 reviews
I've now used Pixel Union themes across 5 different Shopify stores over the last 5 years, including StartUp on two of them. I have only good things to say about their approach to customer service and support. They respond quickly and accurately, assisting with issues and solving problems in the smoothest way. Nice work team!
I've really enjoyed the flexibility and modular approach this theme uses. So far it's accommodated most of my requests, and the support team (NORM!!) has been fantastic. Extremely responsive and has gone the extra mile. Very much worth the $180. My one rec - would love to see the same modular storytelling components available on collection and product pages.
The startup theme is perfect for my new ecomm startup. Clean, beautiful, and easy to navigate. PLUS, and this is the best part, Pixel Union's support is simply amazing. Highly recommend for someone who is launching a product / simple online business and wants a slick, professional, and easy to use website.
The theme itself is A+ and perfect for our needs, but even better than the theme itself is the support that is provided!! Anything I need, the Pixel Union is very responsive and can even make technical changes on my theme that are outside of my knowledge capabilities. 100% recommended
This theme is supported by Pixel Union
Have a question about this theme?
Build with confidence — the Theme Store promise
What’s included with every theme on the Theme Store
Works with the latest Shopify features
Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.
Speed-tested and approved
Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.
Unlimited free trial
Try the theme for free with your own products, brand colors, and customizations. One-time payment of $220 if you publish the theme to your store.
Free high-resolution photos
Demo stores aren’t included, but you can get free stock photos from Shopify Burst.
Free theme updates
Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.
Non-expiring license for one store
Your payment entitles you to use the theme on a single store, and keep it as long as you like.
