Startup

Perfect for Direct-to-Consumer focused brands with small catalogs.

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Small catalogs
  • Dropshippers, Quick setup, Selling internationally

$220 USD

Unlimited free trial. Pay if you publish.

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Small catalogs
  • Dropshippers, Quick setup, Selling internationally

Theme highlights

Highlight your customer review

Startup’s highly customizable testimonials section will help build brand trust by putting your customers’ reviews front and center.

Makes small catalogs shine

Whether your store features a single product or a curated selection of goods, Startup’s design creates the perfect shopping experience.

Perfect for direct-to-consumer

With Startup, your customers will be able to learn about your brand and shop your products quickly and easily.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Startup comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Dropshippers
Designed specifically for dropshippers
Quick setup
Theme setup steps are minimal to allow for quick launch
Selling internationally
Designed for stores that sell across regional boundaries

Cart and checkout

  • Cart notes
  • Quick buy

Marketing and conversion

  • FAQ page
  • Product reviews
  • Promo banners
  • Recommended products

Merchandising

  • High-resolution images
  • Product options
  • Product tabs
  • Product videos
  • Slideshow

Product discovery

  • Breadcrumbs
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Startup comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Dropshippers
Designed specifically for dropshippers
Quick setup
Theme setup steps are minimal to allow for quick launch
Selling internationally
Designed for stores that sell across regional boundaries

Cart and checkout

  • Cart notes
  • Quick buy

Marketing and conversion

  • FAQ page
  • Product reviews
  • Promo banners
  • Recommended products

Merchandising

  • High-resolution images
  • Product options
  • Product tabs
  • Product videos
  • Slideshow

Product discovery

  • Breadcrumbs
  • Recommended products
  • Sticky header

82 reviews

85% positive

  • 70 positive reviews
  • 3 neutral reviews
  • 9 negative reviews
Write a review
EQ Acoustics Jul 01, 2019

I've now used Pixel Union themes across 5 different Shopify stores over the last 5 years, including StartUp on two of them. I have only good things to say about their approach to customer service and support. They respond quickly and accurately, assisting with issues and solving problems in the smoothest way. Nice work team!

Yardbird Outside Dec 26, 2018

I've really enjoyed the flexibility and modular approach this theme uses. So far it's accommodated most of my requests, and the support team (NORM!!) has been fantastic. Extremely responsive and has gone the extra mile. Very much worth the $180. My one rec - would love to see the same modular storytelling components available on collection and product pages.

TryLookalu Aug 24, 2018

The startup theme is perfect for my new ecomm startup. Clean, beautiful, and easy to navigate. PLUS, and this is the best part, Pixel Union's support is simply amazing. Highly recommend for someone who is launching a product / simple online business and wants a slick, professional, and easy to use website.

MONKEY Aug 10, 2018

The theme itself is A+ and perfect for our needs, but even better than the theme itself is the support that is provided!! Anything I need, the Pixel Union is very responsive and can even make technical changes on my theme that are outside of my knowledge capabilities. 100% recommended

This theme is supported by Pixel Union

Have a question about this theme?

Stores using Startup

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $220 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

More themes by Pixel Union

Pacific theme

The Bold style of the Pacific theme
Mobile preview for Startup in the "Bold" style
Pacific $180 USD

Atlantic theme

The Organic style of the Atlantic theme
Mobile preview for Startup in the "Organic" style
Atlantic $180 USD