Startup

by Pixel Union

Release notes

Version 12.2.0 Jan 19, 2024

$240 USD

Perfect for Direct-to-Consumer focused brands with small catalogs.

Includes support for:

  • Store locator
  • Age verifier
  • Quick view
  • Mega menu
  • Sticky header
  • See all features here

Unlimited free trial. Pay if you publish.

Includes support for:

  • Store locator
  • Age verifier
  • Quick view
  • Mega menu
  • Sticky header
  • See all features here

Theme highlights

Highlight customer reviews

Startup’s highly customizable testimonials section will help build brand trust by putting your customers’ reviews front and center.

Makes small catalogs shine

Whether your store features a single product or a curated selection of goods, Startup’s design creates the perfect shopping experience.

Perfect for direct-to-consumer

With Startup, your customers will be able to learn about your brand and shop your products quickly and easily.

This theme is great for

  • Dropshippers: Designed specifically for dropshippers
  • Quick setup: Theme setup steps are minimal to allow for quick launch
  • Editorial content: Optimized for longer-form text sections to support brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy

Marketing and conversion

  • Age verifier
  • Blogs
  • FAQ page
  • Product reviews
  • Promo banners
  • Quick view
  • Recommended products
  • Store locator

Merchandising

  • Animation
  • High-resolution images
  • Image zoom
  • Product options
  • Product tabs
  • Product videos
  • Slideshow

Product discovery

  • Breadcrumbs
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

This theme is great for

  • Dropshippers: Designed specifically for dropshippers
  • Quick setup: Theme setup steps are minimal to allow for quick launch
  • Editorial content: Optimized for longer-form text sections to support brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy

Marketing and conversion

  • Age verifier
  • Blogs
  • FAQ page
  • Product reviews
  • Promo banners
  • Quick view
  • Recommended products
  • Store locator

Merchandising

  • Animation
  • High-resolution images
  • Image zoom
  • Product options
  • Product tabs
  • Product videos
  • Slideshow

Product discovery

  • Breadcrumbs
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

99 reviews

82% positive

  • 81 positive reviews
  • 3 neutral reviews
  • 15 negative reviews
Write a review
iFramix 6 days ago

A rather mediocre template, only slightly better than a free template, but still lacking in some aspects. For instance, there is no option for brand statements in the footer, and the font choice is unappealing. I would like a refund.

Reply from Pixel Union 6 days ago

Hi iFramix team! We are always looking for ways to make our themes better and appreciate your feedback! If you need any assistance with setting up your theme, or have questions about your Startup theme, please reach out to our support team so we can assist. The best way to connect with us is to send an email to support@pixelunion.net. All the best, Pixel Union

Dust Devil Jan 10, 2024

Showed some features on the sample, but in reality, these features can't be applied. All the media put can't be seen by the google team which led to a suspended google account. Google said it is the theme issue.

Reply from Pixel Union Jan 10, 2024

Hi Dust Devil team! Sorry to hear that you are having trouble with the media on your theme. The best way for us to help you set up your theme is to reach out to our support team! It does not look like we have any contact with you regarding this issue, so we have reached out to your directly to assist. All the best, Pixel Union

UnpackThat Dec 8, 2023

Theme is working great for us and the support team is amazing. John you're awesome!

Solace Jan 26, 2023

There are better options out there for around the same price that will have way more functionality.

Reply from Pixel Union Jan 26, 2023

Hi Solace team! Thank you for your feedback! We are always looking for ways to improve our themes, and would love to hear from you on which functions you feel would make the Startup theme even better. A member of our support team has reached out to you! All the best, Pixel Union

This theme is supported by Pixel Union

About
  • 329 Howe St., PMB 2066, Vancouver, BC, V6C 3N2, CA

Release notes

Version 12.2.0 January 19, 2024

Startup 12.2.0 introduces filter swatches and improvements for input settings.

Added

  • Added filter swatches to collection and search result filtering.

Changed

  • Converted select input settings to text alignment input settings.

Version 12.1.0 July 6, 2023

Startup 12.1.0 introduces a Gift card recipient form and Follow on Shop button.

Added

  • Added Gift card recipient form.
  • Added Follow on Shop button.

Version 12.0.0 April 3, 2023

Startup 12.0.0 introduces Section groups, Predictive search, and a new theme setting to customize the "Continue shopping" link on the cart page.

Added

  • Added Section groups.
  • Added Predictive search.
  • Added a new theme setting to customize the "Continue shopping" link on the cart page.

Stores using Startup

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

  • Works with the latest Shopify features

    Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

  • Speed-tested and approved

    Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

  • Unlimited free trial

    Try the theme for free with your own products, brand colors, and customizations. One-time payment of $240 if you publish the theme to your store.

  • Free high-resolution photos

    Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

  • Free theme updates

    Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

  • Non-expiring license for one store

    Your payment entitles you to use the theme on a single store, and keep it as long as you like.