This theme is designed and supported by Pixel Union

Theme features

Optimized for single-product stores

Ideal for stores with a small number of products.

Modular-style home page

Showcase brand and product content using a stylish modular layout.

Customer testimonials

Promote your products by sharing your customers' comments and quotes.

Home page video

Tell your story by featuring a YouTube or Vimeo video.

Instagram feed

Share your latest Instagram posts with your customers and followers.

Wide layout

Make the most of large imagery with a full-width layout.

All themes on the Theme Store also include:

  • Customizable content sections on home page
  • Mobile-friendly design
  • Search engine optimization
  • Social media icons
  • Drop-down navigation support
  • Built-in styles and color palettes
  • Free theme updates

Stores using Startup


35 reviews

89% positive

  • Icon emotion happy
    31 positive reviews
  • Icon emotion neutral
    1 neutral reviews
  • Icon emotion sad
    3 negative reviews
Write a review
Icon emotion happy
HR Cloth 8 days ago

This theme has provided a lot of flexibility and a really clean, organized interface to work through. All of my questions have been answered within 24 hours by the Pixel Union support team. I'm very happy with my purchase!

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DadWare Jan 07, 2017

This theme does not have a CHECKOUT button. Get that? The steering wheel of ecommerce and this doesn't have it. Want it? Gotta hire a third party to install it. Countless problems with customizing the front page fonts and whatnot. If I hadn't sunk $1k into development of the site, I would have left shopify altogether over this POS.

Icon emotion happy
SíosBóx Dec 20, 2016

I love the look of this theme and after a few days really got the hang of setting it up. I had some issues trying to figure out some parts of it but Pixel Union were great and took care of it for me. Would recommend using their products.

Icon emotion happy
Lacerlot Dec 15, 2016

The team at Pixel Union has been so responsive, patient, and helpful. Shout out to Reid and Amanda for all your fantastic support.

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Wildini Dec 14, 2016

I've loved using the Startup theme. Simple, minimalist design and easy to work with. I have a lot of flexibility with colors and fonts, and the layout is well spaced for desktop and mobile on all pages.

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