Startup

Get a free basic one. It's not much different from free stuff Tech support answered 4 days after a ticket created, they can't do anything for adding video from a Shopify file link. If you get Shopify free template, you can find many resources on the web and get free live support from Shopify. Shopify doesn't offer tech support if you buy this template. Ended up pay more for developer.

Great theme plus a very good support! You'll enjoy working with it.

Fantastic theme and fantastic support (if you are just starting out - don't underestimate how important it is). We have multiple shops on Shopify and the start up theme is definitely our most favourite!

This theme is not SEO friendly, the title tags are not the same as the ones you set up because this theme always ads the brand name at the end, also the H1 is set up to be the brand name by default so you will end up with 2 H1 on each page. *The "support" team has never solved any of my doubts or problems and their response is always: "go to storetasker" and hire an expert to solve any issue.